When an author makes the decision to self-publish, generally we just see the tip of the iceberg in terms of what we’ll have to do to launch our books. Once we get down and dirty with the publication process, we realize just how much is going to fall on our shoulders. We’re responsible for everything:
- Cover Art
- Formatting our books for E-readers and/or Print-on-Demand–two entirely different animals
- Getting our websites ready
- Listing ourselves on Goodreads, writing author bios, writing book blurbs
- And FINALLY, the big one: MARKETING
Now, granted, we can pay to have any of the above done for us. But many of us (definitely raising my hand here) don’t have the cash flow to cover all these expenses. So we pick and choose which ones we can afford to farm out, then we tackle the rest ourselves. Generally, that means we have to market our own books.
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