You’ve spent months, even years, crafting every word of your 100,000 word manuscript. And the results of this labor of love? A few hundred pages of characters development, plot twists, and hours of entertainment for your reader.
And how long do you have to sell your book to that reader? A second or two—if you’re lucky. A brief glance as he or she glides along a bookshelf or clicks through web pages. That’s it. Sell it fast, or don’t sell it at all. And what sells that book? As much as we don’t like to admit it, it’s the cover. That sheet of paper, that single piece of artwork, that sits on top of those hundreds of pages.
When we talk about how to self publish a book, we tend to focus on the words, sentences, and story—and rightly so! But all of that work can be quickly undone…
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