Original posted by Molly Blaisdell
Date Posted: April 17, 2013
Author Learning Center
Sometimes a title isn’t enough to draw in readers. A subtitle will help you position your book in the marketplace. This example driven article will help you decide if you need a subtitle.
Have you ever picked up a book and had no clue what it is about? Subtitles clarify, expand on and define titles. They are a tool of the non-fiction writer and are rarely used in fiction.
The following three examples will help you decide if your book needs a subtitle.
Some non-fiction books have unusual titles that don’t reveal much about the book’s subject matter. For example in Outliers: The Story of Success, Malcolm Gladwell reveals the uncommon term “outliers” with a simple subtitle. Readers are tantalized with the unfamiliar term but are drawn in with clarity of the subtitle. Is your title…
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