Originally written by Rochelle Stone on Barefoot Basics
(Deadly) Sin #1: Marketing, What Marketing?
It sounds simple right, since MARKETING sells books but it is not uncommon to be privy to a conversation with an author who vents their frustration at having 90% of their printed books sitting in their garage (months after it was printed), they can’t land a distributor and ask what have they done wrong? The blank face and awkward silence when I ask what marketing activity they have undertaken followed by a bashful ‘I have a website’ provides both of us with the answer. Marketing SELLS books – develop a 12-month marketing plan that will take you through the writing, production, launch and post launch stages of your book publishing journey.
(Deadly) Sin #2: Going For The Hard Sell
Spamming your database and social media networks with constant sales messages is going to assist you losing…
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