How to Discover Your Book’s Brand


Take a few minutes and name your favorite authors. No, really, think about it. If you were to take a look at their books, you’d notice the synergy of tone, cover, and title. What about your book? Have you considered the stamp you want to leave in your readers’ minds?

If you’re wondering how to create a brand for your book or even what we mean by the word “brand,” just remember this: your book’s brand is your book’s personality.

You don’t need a marketing firm to help you create your book’s brand. You just need to know two things:

Who is your audience  and How do you want them to feel reading your book.

It’s that simple. Here are fool-proof steps to help you develop your book’s brand:

1. What’s Your Style
List the eccentric qualities that strangers and those close to you comment on regularly. What’s your personal style? Identify ways your style enhances or stamps your book in a unique way and work this into your book. Example: if you’re known for wearing a particular color, or for having a comforting calm presence try to work this into your book’s design.

2. What’s Your Cred
Write down notable achievements that strengthen your credibility as the author. Your brand should incorporate your authority on the topic. Example: if you’ve written and published several novels or short stories, your brand should speak to this. It should communicate to your reader that you’re a career writer. Subtle things like incorporating endorsements of previous books and listing other works in your book’s frontmatter communicate this.

3. What’s Your Voice

List sayings, mantras, or phrases that are uniquely yours. Use these in the book and especially in the promotion of the book. If you’re known for sharing a particular anecdote, include it in your book. If your voice is comedic, scholarly, frank, or thrilling, you should of course infuse your book’s content with that voice, but it should also factor into the design and title of your book.


Self Publishing Books and Authors is a resource for book publishing tips, articles, or reviews and other stuff about authors and books. We also publish news about independent or self publishers. Feel free to send me the link or the content if you wish to contribute to the blog. Want to publish your book? Send us your queries to

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Posted in Book Publishing, Book Reviews, Self Publishing, Self Publishing Authors, Self Publishing Book, Tips and Tricks, Writing, Writing Tips

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January 2013
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