The role of a book trailer has transformed over recent years from needing to simply tell a story via video to selling the whole experience of reading the book in question. With the abundance of brilliant digital content available at consumers’ fingertips book trailers have to go that extra mile to completely engage readers and help them connect to the book, often in a very short time. […]
We’re planning a range of creative publicity and marketing activity to get the trailer out to our audience, including competitions to win proofs when you watch the trailer, newsletters and seeding via key social media. We’ve actually created two trailers this time, one for Oliver and one for Hadley, and we’ll be using Facebook as the link between the two to encourage readers to watch both and talk about which one they’ve seen. Online retailer sites are also really important in getting the trailer to market so we’ll be making sure the film is added to our book pages wherever possible.
See on www.futurebook.net