Not everything viral is harmful. This is what social media platforms have proven to be true in propelling marketing strategies for many businesses. Spreading an ad campaign like wildfire is as simple as a wall post or a 140-character tweet. Seeing the benefits of Twitter and Facebook to name a few, self-published authors are now using them to promote their books. These web wonders have evolved from personal to effective business networking tools.
Here are some helpful Twitter tips for indie authors to achieve rock-star fame in the microblogging world: http://selfpublishingadvice.org/blog/reaching-readers-twitter/